About the Firm

Pack Rat Productions, Inc. is a multi-faceted strategic marketing and brand development firm based in Los Angeles, California. Founded by multi-talented entrepreneur and entertainer Sheryl Underwood, Pack Rat Productions (PRP) uses a strategic approach with clients, marrying their talents with various opportunities available in the marketplace. PRP orchestrates the careers of clients with a very specific plan of action in mind, polishing talent to a brilliant shine, gaining the attention of mainstream markets. The results, increased opportunities for brand enhancement, career development and layered revenue opportunities. It all starts with the development of a customized strategic plan geared toward the individual talent.

Goals

The goal of Pack Rat Productions is to assist talent in developing a brand and managing a career that:

• Supports personal and professional longevity;
• Appeals to a multi-dimensional audience;
• Encourages professional and intellectual control;
• Offers multiple revenue streams;
• Encourages brand product development and
• Encourages service as a component of success

Pack Rat Productions focuses its efforts on brand and image development geared toward mass-market appeal, offering market positioning for enhanced exposure that provides for greater opportunities and multimedia access. PRP is committed to advancing the brand of our clients through collateral activities and products that are associated with the individual talent. PRP engages in active discussions with clients to ensure that the plan of action structured by PRP is in keeping with the overall vision of the individual. PRP incorporates market research and testing, along with psychographic information and brand analysis to generate data that is used to facilitate the development of an action plan tailored to each talent. PRP is focused on mainstream market development for increased professional opportunities and revenue generation, adeptly guiding talent from career initiation to active career engagement and legacy development.

The Team Approach

PRP’s approach includes a strategic assembly of resources to support brand and image development, providing all the resources needed for market and brand development – all under one corporate banner. The PRP team includes professionals skilled in market analysis, strategic planning, legal services, financial management, accounting, brand development, image development and creative services.